Encouraging Web design from the USPS

14 11 2009

When it comes to government websites, it is a rather safe assumption that very few people would characterize them as being aesthetically pleasing or easy to use. With that in mind, I recently was surprised by the United States Postal Service website.

From my perspective both as a citizen and as a student of interactive media, simplicity is tremendously important to website design. It does nobody any good if content is available online but the means to access it is so convoluted that people do not realize the power at their fingertips. Luckily, the USPS realized that a strong design premise would serve their organization’s needs online by way of catering to American’s mailing needs.

Immediately upon loading the homepage, I realized the color scheme is neutral but effective. The white color is, dare I say it, calming! Never would I think dealing with the USPS would be calming. However, for the website it works.
USPS Homepage

Clearly the website design was conducted from a users perspective. Based upon my recent research, this is a rarity for government sites as many are designed from a government agency perspective not the public user perspective. As your eyes descend the page, information is segmented into horizontal oriented boxes. This helps to show separation between different tools and features on the same page.

One of the best elements is a simple step-by-step animation showing how to take care of your shipping needs right through the website. It is appealing to the eyes and simple to understand. Instead of becoming lost in paragraphs of instructions, the images do much of the work. This helps to engage the user and I bet increases efficiency of the user experience as well.

In order to minimize the number of pages on the site, the use of interactive slide shows is demonstrated on the homepage. This is a good use of such a tool because it shows information that is of interest to the user only of the user wants to be exposed to it. Currently, this feature is used to showcase different holiday stamp collections being released in anticipation for the holidays. Not everyone will care to learn of this information so instead of making users wade through it in order to get to what they were looking for, it is made available in an unobtrusive way where the user has control.

There are a wide variety of tools and functions associated through the website. Some of these include:

  • package tracking tool
  • holiday mailing deadlines
  • postal rates
  • change of address capabilities
  • business mailing resources

Many more features are presented through the homepage, the ones above just represent a handful of what is available. Overall, the USPS website provides a plethora of tools for people to access online to assist in their shipping needs. The fact that this has been done with a keen eye towards design and functionality is encouraging as it bucks the trend with most government websites.

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One response

16 11 2009
Linda

Did you play with the virtual tool for Priority Mail?! It’s super helpful and entertaining to boot…

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